Too often sustainability claims are based on a narrow set of performance measures. In this article I explore the attributes of a product that need to be examined if brand owners and consumers want to better understand the sustainability impacts and benefits of a product.
Thank you for visiting my blog. In the coming weeks I will be posting articles and announcements about topics relevant to your business and how our services could help inspire a shift toward implementing sustainable practices within your organisation. Please feel free to add your comments and join the conversation. ~ Kevin